What skills do you need to stay at the top of your game in 2020/2021?
Technology has rapidly transformed the marketing industry. Digital marketing is still a really smart career choice, and if you combine the right set of skills, you can become one of the most in-demand business professionals in the world. But remember, as technology is transforming the industry, the jobs to be done, and the skills required are constantly changing.
Humans are complicated and emotional creatures. According to Harvard Professor Gerald Altman, 95 % of our purchase decisions are made subconsciously. So being able to compel and persuade the subconscious mind for online touchpoints is super powerful for digital marketers. As marketers, we generally have a habit of focusing on what our customers are doing and sometimes overlook why they’re doing it.
As markets become more and more saturated and consumer choice becomes more abundant, CX really is a way to differentiate yourself from the competition. 86% of consumers will pay more for better customer experience, and 89 % of consumers began doing business with a competitor following a poor customer experience. Marketers in the digital age need to shift their focus from selling products to selling experiences and ensuring those experiences are great at every touchpoint.
Customer experience is being more frequently owned by the marketing department as it’s so crucial to brand equity. In fact, 86 % of B2B consider customer experience to be a very important parameter. So, gaining a solid grasp of customer experience marketing is crucial to staying at the top of your digital marketing game. Great customer experience is going to fuel your growth engine as it helps increase customer loyalty.
Video marketing is fast becoming the most powerful content marketing format. 87 % of businesses are now using video. You really should gain a solid understanding of how to utilize video and implement a solid video marketing strategy. Video marketing is great for increasing social engagement, reach and shares, building authority for leadership, improving SEO, and increasing the sales growth.
Use testimonial videos that often get shared by your sales team to provide social proof and help convert leads into clients. Video marketing tools are becoming increasingly accessible and powerful tools to improve your tracking and analysis.
In an age of data-driven marketing, digital marketers without the experience of digital analytics will soon become irrelevant. Digital analytics is the analysis of qualitative and quantitative data from your business in the competition to drive continuous improvement of the online experience that your customers and potential customers have. Digital analytics can help you make more effective and data-driven decisions and make predictions on when and where your customers might appear in the buying journey. The most common, popular, and powerful tool for digital analytics is Google Analytics.
There you have three digital skills you can learn to stay at the top of your digital marketing game in 2020 and 2021. Use them now to guarantee a brighter future for yourself or your business.